Ad Deconstruction
I went onto Google and searched Budweiser advertisements in the search engine. The size of the ad I would say in a magazine would be full page length. I have also seen this ad as the ending for a television commercial. This advertisement hopefully is intended for adults twenty-one and over, because that is the legal limit for alcohol. Sex, could be male or female, the social class is lower to middle class by the price that Budweiser consists of. The details that suggest an older audience is just the fact that it’s alcohol and you cannot legally consume alcohol if younger than twenty-one.
The advertisement gets our attention by the backdrop color is red which is loud. Everyone enjoys a nice cold brew, therefore they made water droplets drip from the bottle as if it just came out of the freezer. I believe the story coming from this ad is for someone to enjoy a nice cold beer, and only from Budweiser. The ad coveys that Budweiser proclaims to be “King of Beers”. To me to be the king of something you’re the best of all other options. The knowledge that is spelt out twice in the headline of Budweiser being the king of beer which means that Budweiser is the best that you can choose from.
Budweiser will quench your thirst with the ice cold effect trembling down the beer bottle. The advertising claims were straight to the point there are two headlines that say “King of Beers”, that directly on the bottle it says Budweiser. The characters to this ad is just one bottle of beer. I think the lighting and color effect of this advertisement is the attention grabber since red is such a bold color it sticks out of all pages of a magazine. When the white lettering is at the top center of the page on a red backdrop really stands out, even though it is small lettering. The contrast of the black coming from the bottom also makes this ad very “outgoing”.

The picture of the beer was taken close up, it doesn’t even show you the whole entire bottle just the neck of the bottle gives you a sneak peek to get you to want more. It looks like it was taken at a little higher of an angle instead of just straight ahead. The only accessories that I would point out were the drops of water, to make it appear icy, the banner across the neck, and how the lid to the beer is upside down. The ad doesn’t show the health concerns of drinking, the age limit to drink, the dangers of drinking and driving, or the nutrition facts.

I think the ad is very effective, most American’s love beer and the fact it appears to be chilled makes anyone and everyone want to try a delicious taste. This ad could be controversial just because it doesn’t state the legal drinking age to try Budweiser’s product.